About
Hi, I'm Carley.
I make content that doesn't feel like an ad. It's a mom in her kitchen, in her car, in a bathroom with the door locked for four minutes, actually using your product in the middle of an actual life. That's what stops the scroll: honesty, not polish.
Before this, I ran an online fitness coaching business and spent years in corporate sales, so I know what makes people believe a pitch instead of scrolling past it.
Now I'm a stay-at-home mom, which means I know exactly what it's like to be skeptical of one more product promising to fix my life. That's the same skepticism your customer has. I don't skip past the doubt. I show it, and then I show what changed my mind. That's the beat most UGC misses, and it's the one that gets people to buy.
I create for food & beverage, skincare, fitness, and home brands: paid social ads, organic-style content, and ongoing content packages. Every video is built intentionally: hook fast, feel real, handle the doubt, land the sell.
If that sounds like what your brand needs, let's talk.
How I Work
Every video follows the same five beats:
Hook: stop the scroll in the first second
Problem: the everyday frustration your customer already feels
In action: your product in my real life, not a set
The doubt: the objection they're thinking, said out loud and answered
Call to action: a recommmendation or a clear call to action
What I Bring
Sales background: years in corporate sales, so I script toward the buy
Coaching: ran an online fitness coaching business for 4 years, so I know how to build trust on camera
Self-produced: I script, film, and edit everything myself. You can get raw footage for your team to cut, or finished, captioned videos ready to run
