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Spindrift (spec)

Five Minutes That Are Mine

I made this spec ad for Spindrift to sell a feeling, not just a flavor: the one quiet moment a mom gets in her day. It opens on a question every mom answers in her head ("the one part of my day that's actually mine?"), then shows the answer, poolside and POV. I make the case next: I used to buy the cheapest sparkling water, and now I can taste the difference. Right at that line, the can cracks and the drink pours over ice. That ASMR moment resets attention at the point where viewers usually start to drift. Then I name the doubt out loud (sparkling water sounds like a boring diet thing) and flip it: this tastes like a treat. It closes with a casual call to action that ties back to the opening: grab a can for your own five-minute win. About 38 seconds: POV b-roll, ASMR, voiceover, and captions.

Year:

2026

Client:

Spindrift (spec)

Category:

Food & Beverage

Content Type:

UGC ad · POV + ASMR + voiceover

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